Social Media Manager for Hoonigan Racing Division

ROLE AND RESPONSIBILITIES:

  • Manage all of Hoonigan Racing’s social media channels to maximize subscribers, views, and engagements to meet and exceed expectations for sponsors.
  • Write, design, produce, schedule, and deliver posts to Hoonigan Racing’s social media channels: Facebook, Instagram, Twitter, and YouTube.
  • Work closely with Hoonigan Racing and Hoonigan Media Machine content creators to receive the content and messaging that needs to be published and scheduled.
  • Have a full understanding of the Hoonigan Racing Division and Hoonigan brands, channels, and sponsors; and being able to translate that understanding into appropriate visual content for distribution on Hoonigan Racing social media channels and Hoonigan.
  • Learn to write and understand the required tone, messaging, and reasoning behind posts for Hoonigan Racing and their sponsors.
  • Help in producing projects in which content will be created around, including (but not limited to): location scouting, team scheduling, and identifying necessary equipment for the specific project.
  • Collaborate with the sponsorship agent and account manager, as well as Hoonigan’s creative directors and producers to create and distribute such posts and comments.
  • Manage an editorial calendar, including regular publishing for posts and comments tied to Hoonigan Racing Division’s activities - as well as specific schedules around marketing campaigns.
  • Manage the reporting calendar, including delivery of regular analytics and reports tied to ongoing activities - as well as specific analytics around marketing campaigns.
  • Fully understand audience growth, demographics, engagement, reach, conversions and negative feedback to identify and address issue and risks and pursue opportunities and improvements.
  • Monitor trends in social media: emerging platforms, helpful tools, updates and changes to current platforms, etc.
  • Pursue ongoing education and training (including self training) to improve process and results.

EDUCATION:

  • College degree in media or marketing desired, but not necessary.
  • High school diploma required.

WORK EXPERIENCE:

  • 3+ years of creative writing, whether in print or online.
  • 3+ years designing, creating, scheduling, delivering, and managing social media posts on Facebook, Instagram, and Twitter.

FUNCTIONAL SKILLS:

  • Writing skills; especially in understanding and learning the company tone, lexicon, and general messaging.
  • Knowledge of automotive industry and/or action sports is required.
  • In depth knowledge, skills, and experience in strategy on social media platforms: what their audiences are, and when and how to strategically use each.
  • Best practices for designing, creating, scheduling, delivering and managing social media posts on Facebook and Instagram – including how to best combine content and copy.
  • Best practices and techniques for identifying and converting target audience into subscribers, views, and engagements.
  • Best practices for leveraging organic posts vs. paid posts to drive traffic, and the effect of each.
  • Best practices for driving conversion from social media views and engagements to purchases.
  • Best practices for integrating products/sponsors organically into content and copy.
  • Strong organizational skills.
  • Experience working with international audiences.

TECHNICAL SKILLS:

  • Experience working with Facebook as a content platform for a business: scheduling posts, using analytics, creating ads, etc.
  • Experience working with Instagram as a content platform for a business: leveraging links in Stories/IGTV, using analytics, creating ads, etc.
  • Experience working with Twitter as a content platform for a business: using analytics, interacting with sponsors, etc.
  • Video production skills: scheduling, organizing, and working with various outside sources in order to help facilitate photo/video shoots.

CHARACTERISTICS:

  • Self-starter in a dynamic, fast paced environment.
  • Strong communicator and collaborator.
  • Able to manage time and expectations.
  • Creative thinker, with creative solutions to problems that may arise.

INTERESTS: Personal interest in automotive, action sports and travel required

LOCATION:

  • Los Angeles, CA (must be local)
  • or Park City, UT (moving / relocation bonus may be provided for qualified individuals)

TRAVEL EXPECTATIONS:
Travel will be minor, with only being needed on big sponsor campaigns or times of heavy social campaigns where working with the team in person is necessary.

COMPENSATION:
Hoonigan Racing Divison offers competitive salaries based on prior experience. Base salary, plus annual bonus based on company and individual performance.

BENEFITS:
Medical, dental, vision, disability and life – partially paid for by company

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