MONTALEGRE, PORTUGAL — Known for his unique and distinct liveries, Hoonigan Racing Division’s Ken Block is pleased to launch the 2016 Hoonigan Racing by Felipe Pantone race liveries, a collaboration between Block, Hoonigan and kinetic street art artist Felipe Pantone. The first livery is for Block’s all-new Ford Focus RS RX rallycross car that he’ll be using to compete in the full 2016 season of the FIA World Rallycross Championship. And, since Block now has a teammate, Andreas Bakkerud, that means a second Focus RS RX also receives a unique livery by Felipe Pantone as well.
“I’m really stoked that I was able to partner with Felipe Pantone on this,” said Block. “I’m a huge fan of Felipe’s work and I think it’s awesome that we were able to work together and have him create bespoke art in his signature style for us, that we were then able to translate to both new Ford Focus RS RX racecar, as well as on to Andreas’ car, but that also worked equally well for Hoonigan and my other partners on apparel and product.”
The Hoonigan Racing by Felipe Pantone project is the first time that Block and Hoonigan have partnered with an independent artist on a race livery. Felipe Pantone designed and created eight separate pieces of art over the course of eight days at the Hoonigan Donut Garage in Long Beach, California. The original artworks were laid down on canvas with spray paint before being translated into the digital files used on the car liveries. The partnership with the internationally known graffiti artist brings an exclusive style to both Block and Bakkerud’s cars, as well as to Hoonigan’s associated apparel that’s launching alongside them. A mix of geometric patterns, bold colors and intricate fades, all of Pantone’s artwork is designed to convey speed and motion; perfect for racecar liveries.
“It was really exciting to work on this project,” said Pantone. “My work talks about speed, technology, and the times we are living in, all of which are embodied by the Hoonigan team.”
To see Block and Bakkerud’s new Ford Focus RS RX rallycross cars in action with their Felipe Pantone liveries, be sure to tune in to round 1 of the FIA World Rallycross Championship, taking place this coming weekend in Montelegre, Portugal on Saturday April 16th and Sunday April 17th.
To view the entire Hoonigan by Felipe Pantone apparel line, be sure to check it out online at the Hoonigan web store: https://www.hoonigan.com/ken-block.html
Additionally, more products featuring the collaborative artwork will be available from other partners of Block, including DC Shoes, Wolfgang Man & Beast and SAXX.
And, to see Felipe Pantone’s latest artwork available for purchase: http://store.felipepantone.com/
