Early in 2014, the Keep-A-Breast charity (you probably best know them from their attention-grabbing slogan of "i <3 boobies!") teamed up with Ken Block and DC Shoes to create a special, limited-edition run of driving shoes for Block to use throughout the 2014 Global Rallycross season. In total 9 pairs of the bright pink shoes were made, with each set being worn for one GRC event. After each event, Block signed the shoes and Keep-A-Breast raffled them off in exchange for charity donations.
While many people entered for the chance to win ($25,772 was raised) one of the pairs, one lucky finalist managed to snag not just a pair of the shoes, but the overall grand prize from DC Shoes of a trip to fly and meet Block himself, as well as going for a ride with Block sometime in 2015. That winner? Cameron Gow from Ontario, Canada.
Ken Block and the entire team at Hoonigan Racing Division would like to thank DC Shoes for their generous contributions to the project (creating dope product as well as covering the costs to get the grand prize winner to and from their ride-along), Keep-A-Breast for being a charity organization with a great message doing what they do and most importantly, everyone who participated in the raffles and donated to a great cause. And a special congrats to Cameron, hopefully you'll grow into those shoes!