With Summer X Games 2014 about to begin, Hoonigan Racing Division’s Ken Block is pleased to announce a collaboration between himself, Keep-A-Breast (best known for their “I Heart Boobies” campaigns) and DC Shoes with the goal of raising both awareness and money for Keep-A-Breast, a non-profit organization that helps young women who have been affected by breast cancer, as well as help raise awareness of the disease. Starting with X Games, Block will be wearing a special pair of pink DC Pro-Spec 3.0 shoes for each of his remaining Global Rallycross races this season. After each event, those shoes will go up for raffle on the Keep-A-Breast website where fans and supporters can enter for the chance to win the shoes. Every raffle ticket purchased will also enter fans into a final drawing at the end of the season for a grand prize which includes round-trip airfare and accommodations for a lucky fan to go meet Block as well as take a ride in his rallycross Ford Fiesta ST RX43. For more details, please see the DC Shoes press release below.
HUNTINGTON BEACH, CA – June 5, 2014 – DC Shoes motorsports athlete Ken Block is partnering with The Keep A Breast Foundation to raise money through the auction of limited edition DC driving shoes. The auction will be open to international supporters through keep-a-breast.org, driving global awareness of breast cancer.
“DC Shoes and Ken Block have been long time supporters of The Keep A Breast Foundation,” said Shaney Jo Darden, founder of The Keep A Breast Foundation. “We are so grateful for people like Ken who go the extra mile to support causes they believe in. This partnership is an authentic and inspiring way to give back and bring the rally car community together for something so meaningful.”
Block and DC Shoes worked with Keep A Breast to design the all-pink custom shoe, featuring the organizations “I Heart Boobies” mantra. Block will wear one of the nine pairs at each of the remaining Global Rallycross race this year (kicking off with summer X Games in Austin, TX this weekend), with the worn pair being set for auction on keep-a-breast.org following the race. Fans will have the opportunity to donate to Keep A Breast to gain raffle tickets for each GRC race. One raffle ticket will be given for every $5 donation, offering an increased chance to win with a greater donation amount.
Following the final race of the series, all participants will have a chance to win the grand prize of a ride along with Block in his rally car. The Global Rallycross race series schedule is as follows:
GRC X Games Austin 6/7/14
GRC Washington D.C. 6/22/14
GRC New York 7/20/14
GRC Charlotte 7/26/14
GRC Detroit 8/3/14
GRC Daytona 8/23/14
GRC Los Angeles 9/20/14
GRC Seattle 9/27/14
GRC Las Vegas 11/5/14
"I'm really excited about this partnership between myself, DC Shoes and The Keep A Breast Foundation," said Block. "Keep A Breast is a great organization and their work is truly inspiring. They're offering programs and support for young women that have been impacted by breast cancer and are also making sure that they market themselves in a way that gets the attention of a younger generation, helping generate greater awareness. In my mind this partnership was a no-brainer for me and I'm glad that DC felt the same way and that we were able to put this program together. Hopefully these shoes help generate a lot of donations!"
The first pair of Ken Block x Keep A Breast driving shoes will be set for auction following X Games Austin on June 5. Visit the DC Shoes Facebook page for further details on how to donate to win Block’s limited edition Keep A Breast driving shoe, and for the full auction schedule. Fans can join the conversation on social media with #DCxKBxKeepABreast.