BARCELONA, SPAIN, MARCH 28, 2016 — With the World RX race season opener this coming weekend in Barcelona, Spain, Hoonigan Racing debuts its newest liveries for the team of Ken Block and Andreas Bakkerud and their Ford Performance Focus RS RX rallycross cars, designed in collaboration with U.K. artist David Gwyther—who is better known as Death Spray Custom and known for his multi-disciplined art work—Block and Bakkerud’s new liveries harness the look of intense energy (via bolts) while combining a 3D element to the pattern.
In addition to the livery development work, Death Spray Custom also created all-new name and number lockups for both drivers, as well as new takes on established and well-known Hoonigan sayings “Kill All Tires,” and “Ain’t Care,” in addition to an all-new Hoonigan logo for placement on the cars.
“Every year, we here at Hoonigan Racing and Hoonigan Industries try and make the best racecar liveries in the world of motorsports,” said Block. “We’ve been able to keep it moving forward with what we do and we’re always trying to align our liveries with amazing graphics and artists so that it translates in a dope way to become a visually appealing and unique looking racecar on the track—and therefore will make fresh apparel with Hoonigan, and other awesome products with our other partners."
Block continued, "I’ve been a fan of David’s [Death Spray Custom] work for some time and I’m stoked that we were able to work together on this year’s livery. It’s great to have him be a part of our collective history as a race team.”
“I misspent my youth by being crammed in the back of an early Ford Escort, chasing rally stages all over the UK,” said Death Spray Custom. “In 2017 it seemed fitting to misspend my time with Ken Block and the Hoonigan team.”
To see the new liveries—and both Block and Bakkerud—in action, be sure to tune in to Round 1 of the 2017 World RX championship season, taking place this coming weekend, April 2nd, in Barcelona, Spain. Streaming exclusively on Ford Performance Facebook (www.facebook.com/FordPerformance/) for US-based fans and on www.fiaworldrallycross.com/live for the rest of the world.
For those who enjoy the new 2017 livery, select partners of Block will be offering gear and apparel that incorporates the designs (Hoonigan, Wolfgang Man and Beast, etc.) very soon.